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| Community Marketing |
An introduction to community marketing, a/k/a Web 2.0. Where it came from, what to do with it, and what to watch out for.
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| The Ten Rules of Advertising |
There are a lot (a lot) of different theories about advertising. Mine is: all good advertising, whether for professional services or beer, comes down to ten simple rules. Here they are.
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| The Presentation Presentation |
Particularly when using Powerpoint, most presentations are extremely bad. This white paper goes into how not only to not deliver a bad presentation, but how to deliver a really good one.
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| Emotion and Pricing Professional Service |
A frequent, albeit mistaken perception, is that the rates professionals can charge are based on objective fact. Wrong. They're largely based on perception and emotion, which this white paper explains.
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| Networking That Actually Works |
Marketing any kind of service is all about building relationships. This white paper is an introduction to the basic concepts and techniques used to do that.
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| Behavior and Business Development |
The key to successful business development is understanding behavior, and the key to THAT is a formal behavioral assessment. This white paper is an introduction to behavioral assessments and their use in business development.
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| Peter Darling biography |
A biography of Peter Darling.
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| Consulting Business Develoment |
The key to successful business development for consulting firms is the principle of reciprocity. This white paper explores what it is, how it works, and how it can be leveraged.
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| Law Firm Business Development |
A white paper exploring why, and how, law firms typically already have the capabilities, infrastructure and potential to be outstanding at business development.
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| What We Do |
A brief introduction to what we do for our clients.
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| Blogging and Law Firm Marketing |
A white paper introduction to blogs and blogging.
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