ElderConsult is a revolutionary new type of medical practice. As the name implies, they provide comprehensive medical and psychiatric consultations for elderly patients. Their business plan also calls for rapid expansion into additional markets.

ElderConsult needed:

1. An identity program. Because the health of older family members is an emotionally loaded subject, this had to be done very precisely.
2. A web site, and marketing collateral.
3. Consulting and training in networking and business development.

These tools also needed to be usable by Dr. Elizabeth Landsverk, Elderconsult’s founder. Dr. Landsverk is a clinician and geriatrics expert, and a truly inspiring person, but she is not a marketer.

Working with Tracy Spencer, of Sway Design, we developed a logo and a tagline (“Hope. A Plan. And Peace of Mind.” ) that effectively communicated ElderConsult’s benefits. A website was developed that simultaneously conveyed those benefits, and acted as a portal to new patients and their families. And finally, Dr. Landsverk was trained in the skills of making, retaining and building on key contacts.

With these tools in place, ElderConsult’s revenues doubled in 2007. Dr. Landsverk has hired two additional practitioners to help them manage the increased patient load, and the firm is limited in the future only by how fast they want to grow.